April 2025

AI digital marketing

The Evolution of Traditional to AI Digital Marketing

What is digital marketing? Using digital platforms that include social media alongside search engines and email platforms and websites serves as a modern approach to reach both present and prospective clients. This description covers only the fundamental elements. Historically, marketing consisted mainly of printed flyers, TV commercials, and radio jingle advertisements. The transformation brought by

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Digital Marketing

What is Digital Marketing in 2025

Digital marketing has become a crucial business strategy because predictions expect global advertising spending to exceed 60% through 2025 despite the increasing digitalization of the world. Digital platforms have attracted brand attention because consumers extensively use smartphones and spend time on social media networks and search engines to reach audiences effectively for conversion. So, what

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